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Coca-Cola to partner with Edhi Foundation for doubling Ramazan fundraising

DSC 0083 300x185 Coca Cola to partner with Edhi Foundation for doubling Ramazan fundraising

Pakistan’s leading humanitarian and social welfare services organization, the Edhi Foundation is looking forward to even larger than ever before public support, for its traditional Ramazan fundraising, in this first Ramazan without the enlightened leadership of its founder, Abdul Sattar Edhi. For this purpose, the Foundation is partnering with Coca-Cola Pakistan in a multi-faceted fundraising campaign entitled “Bottle of Change” that Coca-Cola will devise and execute across the country. A key feature of the campaign will be that Coca-Cola will double all donations received during the campaign, apart from spending a very large sum on a multi-dimensional publicity campaign for this great humanitarian institution.

The main message of the campaign, appealing to public consciousness will simply be that Edhi Sahab’s legacy and mission must carry on. While the people of Pakistan have always supported Edhi Foundation throughout the year, the holy month of Ramazan has traditionally been the time of the year when public support has reached a peak, and donations to the Foundation, both zakat and non-zakat, have registered huge increase.

Speaking about the partnership with Coca-Cola, Faisal Edhi, the son of late Abdul Sattar Edhi and the present head of the Foundation stated that Coca-Cola’s immense expertise and experience in creating a huge momentum for any cause will greatly help the Foundation in its Ramazan fundraising drive. He also expressed appreciation for Coca-Cola’s several interventions for other good causes, partnering with reputable non-profit organizations, like with The Citizens Foundation for education, WWF-Pakistan for environmental conservation and Kashf Foundation for women empowerment.

Rizwan U. Khan, General Manager of Coca-Cola Pakistan & Afghanistan remarked that the Company has deepest respect for the remarkable humanitarian work that the Edhi Foundation has done over the past several decades. He further stated that the Ramazan fundraising campaign for Edhi Foundation is totally altruistic and has no commercial angle whatsoever, and the fundraising is in no way related to product purchase. “We believe it is the social responsibility of all responsible companies to use their resources and expertise to meaningfully support reputable non-profit organizations like the Edhi Foundation in their social welfare outreach. Our donations will match to a limit of Rs. 25million, while spending a handsome amount on innovative awareness campaign throughout the country,” he concluded.

Edhi Foundation has previously always been receiving corporate support in terms of donations in cash and in kind, like ambulances. Now the Coca-Cola and Edhi Foundation partnership for Ramazan fundraising is going a major step further, directly involving the citizens and exponentially raising the level of support being given to the Foundation.

Besides operating the world’s largest ambulance service, Edhi Foundation carries out an unparalleled spectrum of social services which includes orphanages, mobile dispensaries, hospitals, a diabetic centre and homes for the homeless, the disabled and women and the elderly rejected by their families. The Foundation also provides several free of cost services like rehabilitation of drug addicts, tracing of missing people, arranging marriages for helpless girls and boys, providing food, clothing and shelter to the destitute, technical education to the needy, religious education to children, consultancy on family planning and maternity services, providing free blood and plasma to disadvantaged people, providing shelter, food, and caring to mentally retarded people, and carrying out relief and rehabilitation work at times of accidents and natural disasters both within the country and abroad.

About The Coca-Cola Company:

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates.

 

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