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Coca-Cola Mobile Book Bank celebrates International Literacy Day

Coca Cola Book Bank 300x169 Coca Cola Mobile Book Bank celebrates International Literacy DayCoca-Cola Pakistan organized a creative activity on International Literacy Day to collect books no longer needed from citizens, for donation to The Citizens Foundation. For this purpose a Coca-Cola truck was converted into a Mobile Book Bank, which traveled the whole day to different points in the city, where citizens were able to donate their old textbooks and other books, in return for chilled complimentary Coca-Cola.
 
The activity was undertaken in association with TCF, leading higher education institution SZABIST and the Karachi Press Club. To generate greater public participation in this noble cause, several leading social media activists also gave strong support by vigorously promoting the activity on different social media platforms. 
 
The #CokeBankABook activity was first launched earlier this year at the Karachi Literature Festival 2015, where the attending public had the chance to donate their old books to the Book Bank set up at the KLF. More than 2000 books were collected through this initiative. Books that could not be used by TCF students were disposed of in the market and the sum of Rs. 50,000 raised through the sale proceeds was also donated to TCF.
 
Coca-Cola’s association with TCF goes back to 2010, when the company sponsored the establishment of a brand new primary school in the flood ravaged area of Muzaffargarh. TCF School Coca-Cola Campus is a collaborative partnership that aims to provide quality education to children free of cost.  The Campus has a capacity of 180 students. Coca-Cola’s support also included meeting the operational costs of the school for the first 3 years. The Company has also been supporting education for the less privileged through the CARE Foundation and through adoption of government schools, under the Adopt-a-School programme.
   
About The Coca-Cola Company
 
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands.  Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle.  Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.  Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day.  With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate.  Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates.  For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
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